Presentations: How to Make Them Interactive
Presentations are a staple of business and marketing. They can be a useful way to communicate information and insights to your audience, but they can also be achingly dull and ineffective. Even worse, most of the time, people have no idea how to make their presentations more interesting and engaging.
With that in mind, here are some tips on how to make your next presentation more interactive and engaging for your audience:
Tell a story
Telling a story can be a great way to keep your audience engaged. If you’re presenting about the history of your company, for example, you could start with how it all began and then go on to discuss the milestones reached over time. This approach keeps people listening, especially if it’s something they’re interested in.
Use multimedia
One of the best and easiest ways to make your presentation more interesting is to use multimedia. You can use pictures, videos, or even demonstrations – anything that will help you communicate your message better. Remember: People love clever and creative visuals more than they love a bunch of words on a slide.
grab people’s attention
Many people have found success in using technology in their presentations. For example, if you were giving a talk about digital marketing, you could easily show how social media impacted the 2016 presidential election by using a live feed of tweets being sent out about the election. You could also show how popular social media platforms work by having someone sign into different accounts like Facebook or Instagram live on stage. This would give people an idea of what it’s like behind the scenes and pique their interest.
Get a live audience to interact
Speaking to a live audience is usually more engaging than speaking to someone on the phone or listening to a voicemail. The most common way to get a live audience is through a webinar, which you can host from your own computer.
Click here to learn how to host a webinar for your business.
Ask questions
One of the best ways to keep your audience engaged is to ask questions. This will create a conversation and make them feel like they are part of the presentation, which will make them more interested in what you have to say.
Ask for feedback
Feedback from your audience is an important and valuable asset. One of the best ways to get feedback is to ask for it.
Don’t be afraid to ask for a call-to-action
A call-to-action is essential for any presentation. It engages your audience, and it makes them want to learn more about what you’re presenting.
Form a call-to-action by making your audience feel like they have control over their experience. Ask them questions throughout the presentation, letting them choose how they want to answer. For example, if you’re presenting web development tips, ask your audience first if they are currently coding their website or designing a logo in order to give them an idea of their skill level. If they answer that they are coding their website, you could say: “Do you know what the difference between HTML and CSS is?” If they say yes, then you could explain that difference; if not, then continue with your presentation as normal.